Pineapple Grenades For Further Exploration

Catch annoying celebrities in the act and take them out with juicy pineapple grenades.

It could be cool catching unsuspecting young stars off guard with sticky messy pineapple grenades.

Project 1 ID3: Pineapple Punch Challenges

Selecting your opponent(s): I like how friends or potential opponents are displayed on the Nanovor site. In the Pineapple Punch it would be great to follow a similar direction.

Possible Game Challenges:

Project 1 ID3: The Characters

Nanovor illustrations: great examples of cartoon characters who look like teenagers.

Teenage Superhero (Male)

Teenage Superhero (Female)

Little Zac Effron

Taylor Momsen

Project 1 ID3: Campaign Map & Home Page

The home page will need to have some sort of animation in a similar direction to the following sites:

Website proposed layout:

Example of a Facebook Application Page & You Tube Page:

Project 1 ID3: Concept

Concept: Engage celebrities & teenagers into game with several levels of pineapple challenges on Facebook that will encourage their parents to buy healthy Delmonte pineapple snacks.

Background to concept choice: Teenagers love technology and all the video games that are being created for Facebook, XBOX, and Wii. They get drawn in and play these games for hours with their friends. Farmville as social game example has over 79 million people playing, teens included. Popular culture and following celebrities is a big part of a teens TV and online viewing, with the Vampire Diaries, Teen Choice Awards, MTV, Teen and People Magazine and so forth. How do you bring pineapples into this realm? Pineapples are definitely a really unique fruit with their crazy texture and spiky leaves, so why not create a social game on Facebook with a series of levels where teens play against their favourite celebrities with the intent of knocking each other out of the game.

The levels of the game:

Ring Tossing

Hot Grenade

Harvesting Pineapples

Dart with Pineapple leaves

Surfing

Pineapple Football

Luau Challenge and so forth

The celebrities:

Jonas Bros

Zac Effron

Miley Cyrus

Justin Beaver

Vanessa Hudgens

Taylor Momsen

Selena Gomez

Daniel Radcliff

Playing the game:

To get to higher levels you either have to knock out enough celebrities to move forward or purchase Delmonte Pineapple snacks to add a new level to the game. Also pineapple snacks UPC codes give you extras like, a points lead over a celebrity, extra lives (if you get knocked out), power points, and so forth.

Chance to win cool prizes:

Win a all expense paid trip to the 2010 Teen Choice Awards and meet your favorite Pineapple Challenge celebrity player. Playing the game gives teens a chance to win or purchasing Delmonte Pineapple snacks and going to the Pineapple Challenge website and entering a code on the inside of the label, also provides multiple chances to enter.

Get engaged on social media:

• Teens follow teens on twitter as they play the game
• Teens send in Flickr and Youtube videos having fun with pineapple (carving them, having food fights)
• Recipes - teens add their favourite pineapple recipes
• Play against friends or with multiple friends against multiple celebrities
• Teens send status updates and twitter feeds about playing and beating their favourite celeb

The product:

Project 1 ID3: Brainstorming the Pineapple

Project 1 ID3: Objectives & Research

Create a new media campaign that will make pineapples irresistable to tweens and/or teenagers.

Determine the position and create a valuable and memorable experience.

Target Market: Teenagers aged 13 to 18 and Tweens age 8 to 12

- going through a number of physical and emotional changes

- trying to nail down their identity and define who they are.

- busy - they spend about 9.2 hours a week doing a combination of home work, school work, and casual part-time work

- under a lot of pressure from school and parents. Forced to balance the stress of both. Generally become good managers of time and are exceptional multi-taskers. Use their social time with friends as outlets and time away from stress.

- iGeneration - live in one of the most sophisticated technical environments where computers and technology are the commonplace. 84% own at least one personal media device (desktop, laptop, or cell phone). They spend about 2 hours a day on social media sites, email, pop culture sites and on-line games. Actively switch between a number of these at one time. They look for speed in everything related to technology.

- very socially aware. Grown up hearing about sustainability and world issues that have resulted in the tendency to embrace causes to help with poverty issues, community, and the environment.

- most wanted children in history who are showered with wealth and attention, therefore they are valuable targets for marketers.

Discovery Interviews:

Joshua (age 9): favorite social media site is Club Penguine. He talked about webkins also having a site. He's really big into sports (hockey and soccor). Plays free on-line games on miniclip.com like Florensia and Nitrome. Is a big collector of hockey cards, pokemon, and club penguine cards.

Devon (age 8): totally into video games. His favourite games are Super Mario Galaxy, Transformers, and Poptropica. He loved the idea of Super Mario turning into a pineapple and shooting juice into the dinosaur flowers mouths to blow them up.

Rebecca (age 12): too cool for school and not a lot to say. Pineapples make her think of Hawaii. She would eat them if she was forced to. Favorite social media site is facebook and club penguine. She talked about a school project she's working on where she has to come up with 10 activities to address poverty.

Darren (age 15): most of the kids his age are into Facebook and some of the facebook games like Farmville, Happy Aquarium and Happy Island. He spends quite a bit of time in You Tube. Most teens in his school are keen watchers of TV shows like Lost, Vampire Diaries, NCSI, House, American Idol, and So You Think You Can Dance. All seem to have gmail, MSN, or hotmail accounts. As for video games the big ones are Modern Warfare, Mass Effect 2, Assassins Creed, some racing games and NHL or NFL sports games. He personally loves games where you can get upgrades to secret levels or special weapons. If he was to win a trip somewhere, the big hit would be Disney Land. He's also an avid Leggo collector.

Pineapples:

Grown in the Philippines, Hawaii, Costa Rica, Thailand and Brazil

Native to Brazil

Take about 18 months to grow a pineapple. It's something you can do at home. Youtube had tonnes of how to videos.

Spongebob Squarepants lives in a pineapple

Big distributers are Dole and Delmonte