Project 1 ID3: Concept

Concept: Engage celebrities & teenagers into game with several levels of pineapple challenges on Facebook that will encourage their parents to buy healthy Delmonte pineapple snacks.

Background to concept choice: Teenagers love technology and all the video games that are being created for Facebook, XBOX, and Wii. They get drawn in and play these games for hours with their friends. Farmville as social game example has over 79 million people playing, teens included. Popular culture and following celebrities is a big part of a teens TV and online viewing, with the Vampire Diaries, Teen Choice Awards, MTV, Teen and People Magazine and so forth. How do you bring pineapples into this realm? Pineapples are definitely a really unique fruit with their crazy texture and spiky leaves, so why not create a social game on Facebook with a series of levels where teens play against their favourite celebrities with the intent of knocking each other out of the game.

The levels of the game:

Ring Tossing

Hot Grenade

Harvesting Pineapples

Dart with Pineapple leaves

Surfing

Pineapple Football

Luau Challenge and so forth

The celebrities:

Jonas Bros

Zac Effron

Miley Cyrus

Justin Beaver

Vanessa Hudgens

Taylor Momsen

Selena Gomez

Daniel Radcliff

Playing the game:

To get to higher levels you either have to knock out enough celebrities to move forward or purchase Delmonte Pineapple snacks to add a new level to the game. Also pineapple snacks UPC codes give you extras like, a points lead over a celebrity, extra lives (if you get knocked out), power points, and so forth.

Chance to win cool prizes:

Win a all expense paid trip to the 2010 Teen Choice Awards and meet your favorite Pineapple Challenge celebrity player. Playing the game gives teens a chance to win or purchasing Delmonte Pineapple snacks and going to the Pineapple Challenge website and entering a code on the inside of the label, also provides multiple chances to enter.

Get engaged on social media:

• Teens follow teens on twitter as they play the game
• Teens send in Flickr and Youtube videos having fun with pineapple (carving them, having food fights)
• Recipes - teens add their favourite pineapple recipes
• Play against friends or with multiple friends against multiple celebrities
• Teens send status updates and twitter feeds about playing and beating their favourite celeb

The product: