Over the break. I did some further exploration of the each of the concepts. I found that with the Icecream menu and patterns concepts, I was struggling to connect each concept to my portfolio. On the other hand the pub concept seems to have multiple directions and a stronger experience factor for the viewer.
The idea would be to start the home page as a typical English street. As an example, I've attached a pen and ink painting of Cirencester, England by my grandfather. The viewer would move through the street and go into pub #1, the Garnet Rose, pub #2 the Fox & Hound, or pub #3 the Yellow Bell. Each pub has it's unique features that I would relate to my portfolio.
Garnet Rose - Branding
Fox & Hound - Typography
Yellow Bell - Marketing
Here's some possible directions that I need to further explore this week to create an experience within each pub.
Hi Sarah,
ReplyDeleteOk - I like your concept and glad to hear you're confident with it.
As I've been saying for most of the students last week, "you're thinking too literally with your concept". Don't take this the bad way though.
Continue with this concept but don't let all the details take over your project. You're trying to be too precise and literal. Revisit the main goals+objectives of your site - to promote you and to showcase your projects. Make sure that the ratio on the page is 80% your content and 20% navigation and interface. Currently it looks like the opposite. I don't want your work or you to get lost.
Start with a simple interface that showcases one of your projects - title, details, thumbnails and large image. Then build your concept around it.
let me know when you have new stuff.
cheers
t
I do really like the patterns, colours, textures and personal nature of your moodboards. Be sure not to loose that. Remember, if you're successful at creating mood, atmosphere and essence - you'll be in a good position.
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