SIERRA DESIGNS - Brand Pillars

What are the most important messages that need to be communicated about Sierra Designs:

• Participates in a cause that is relevant and contemporary. Sierra Designs is seeking the world and partnering with the experts to produce environmentally friendly products and bring about environmental change.
• Strong sense of community - very engaged with the target market and works to be inclusive of a wide range of athletes that includes the extreme alpine athlete to the weekend warrior (Evident in the Adventure Stories, Green Partners).
• Build exceptional tents and sleeping bags and have sourced new markets to sell their products (Military).
• Thought through the adventure trip and engineered products to meet the demands of the outdoor enthusiast.
• They are the target market. They live their personal dream of connecting with the outdoors.